Proses yang digunakan para manajer untuk memilih dan mengimplementasikan atau menyesuaikan serangkaian strategi bagi suatu organisasi guna mewujudkan misi dan visinya. Strategy is set of managerial decisions and actions that determines the long-run performance of a firm.Īn art and a science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its future objectives. Wells (1998) in Choosing the Future: “Strategy is like search of the holy grail it is like the continual asking of the question, what is the meaning of life?”

“The process of identifying, choosing and implementing activities that will enhance the long term performance of an organization by setting direction and by creating ongoing compatibility between internal skills and resources of the organization, and the changing external environment within which it operates” (Viljoen and Dann, 2003) in The Nature and Scope of Strategic Management. Hunger and Wheelen (2001) Strategy is set of managerial decisions and actions that determines long-run performance. Jones (1998): The specific pattern of decisions and actions that managers take to use core competences and resources to generate competitive advantages, in order to achieve the organizational goals and outperform competitors. Presentasi berjudul: 'SEMINAR MANAJEMEN STRATEGIK'- Transcript presentasi:Ģ DEFINISI STRATEGI Hunger & Wheelen (1996):Ĭomprehensive master plan that stating how the corporation will achieves it mission and objectives.It maximizes competitive advantage and minimize competitive disadvantage.

Manajemen strategik